I was born and raised in Haifa, Israel in 1982 and have always had a passion for art. After graduating from Bezalel Academy of Art and Design, Jerusalem in 2008, I started my career as an Art Director for Gravity Post-Production, designing TV advertising films for Israel and abroad.

In 2010, I began working as a Creative Director at Broadcast Post-Production, where I was involved in the animation, 3D and design of dozens of commercials for commercial television in Israel.

In 2014, I started a remote collaboration with Loop Commerce, an e-commerce startup, and was involved in the development of one of their patents. I then traveled to San Francisco, USA for a few months to develop visual concepts for their entire user experience.

Between 2015 and 2019, I collaborated with animator Vadim Bar Zakhrin and Edit Studios, Tel Aviv to open a Special Effects & Design department specialising in feature films and documentaries. In 2017, we received the Doc Forum Award for Documentary Artists in the Art Design Category for the series - One More Story and Enough - created by Modi Bar-On and Anat Zeltzer

From 2018 to 2019, I designed AR-VR Environments, Games, and various products for Real-Motion NYC studio. I specialize in designing for film, television, commercials, exhibitions, video-mapping, special screenings, visitor centers and conferences. Until present, I have been working on a variety of freelance projects in these fields.